RLee logistics is a tier 1 distribution company who specializes in supply chain, inventory and distribution solutions. RLee originally approached me looking to design some fliers and web building. In discovering RLee really didn’t have a brand identity to market, I guided her through process of establishing her purpose, voice, tone and values. We then used these attributes as the foundation of the brand identity you see before you.
Scope of Project: Full Brand Build
Brand Values: Trust, Competence, Sincerity, Honor, Prosperity, Growth
Considerations: One of the only woman owned businesses in the industry