Baske is an eco-friendly beach brand whose primary product line consists of luxury beach towels. This nautical brand brings the edge in inclusive, sand-free, textile innovation. It was important to the Baske Founder that we follow her consideration requests amidst the design process while also portraying a feel of light, warmth and whimsy.

Scope of Project: Full Brand Build

Brand Values: Joy, Relaxation, Consciousness, Innovation, Warmth, Playfulness

Considerations: Avoid the use of yellow or the sun as a design asset

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